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Siwa's perceived lack of authenticity and ignorance of queer history has turned members of the LGBTQ+ community against her, experts say, and for tangible reasons.

"At its core, JoJo’s pop music rebrand exclaims obnoxious 'pick me' behavior, prompts cringe-worthy audience embarrassment and displays an underdeveloped queer-baiting model curated by record executives," says Melvin Williams, PhD, associate professor of communication and media studies at Â̾ÞÈËÊÓƵ.