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IDM Lab work has created some interesting published news stories and events about what our students and professors are doing to buttress Direct and Interactive Marketing studies at Â̾ÞÈËÊÓƵ.

• , Stabroek News June 2009
• IDM Lab Internet Retailer presentation, June 2009
• "Marketing Incubator Sees Dividends," Â̾ÞÈËÊÓƵ Opportunitas, May 2009
• , - television interview with Professor Harvey Markovitz, May 2009
• , Stabroek News, May 2009

PMN Text and Email Study

• "Gen Y Would Abandon Social Networks Before Email or Texting," Reuters, October 2009
• Tech Addictions: Email and Texting Top Social Media in Gen Y [Study], Mashable, October 2009
• , The Huffington Post, October 2009
• , Marketing Charts, October 2009
• "Use Marketing Charts in Your Marketing Plan - Here's a Sample," Strategy Stew October 2009
• "Tech Addictions: Email and Texting Top Social Media in Gen Y," OTBlog, October 2009
• , Who What Where When Y October 2009
• "Gen-Y Likes Social Nets, but Wouldn't Give Up Email or Texting for Them," Raidious, October 2009
• "New Survey Shows Importance of Online Direct Marketing," EquiMedia (UK), October 2009
• "Email Remains Particularly Important for Young People," Managing21 (Belgium), October 2009

PMN/Aite Study

• , doteduguru.com, June 2009
• , The Strategy Web, June 2009
• "Participatory Marketing and Gen Y," Website Magazine, June 2009
• "Study Shows Gen Y Not in Love With Twitter," New Sun SEO, June 2009
• , Marketing Charts, June 2009
• Twitter Needs Young Users and Regular Tweeters to Grow Past Niche, ZDNet, June 2009
• , South Florida Business Journal, June 2009
• Twitter Not Attracting Gen Y'ers Like Socnets, BizReport, June 2009
• "Survey: Twitter Not as Popular as You Might Think," Xchange, June 2009
• "One in Five Gen Yers Use Twitter: Study," Direct, June 2009
• "Are Celebrities Killing Twitter?," DaniWeb, June 2009
• "Millennials Among Those Who Don't Appreciate Twitter," MediaPost Publications, June 2009
• "Gen Y's Are Not Yet Taking Flight on Twitter," PR Newswire, June 2009
• "New Studies: Twitter is the Twilight Zone of Social Networks," Econsultancy, June 2009
• "Studies: Young Adults Not into Twitter?," Editor & Publisher, June 2009
• Despite Hype, Twitter Largely Ignored by Young Adults, SFGate Tech Chronicles June 2009
• "Study: Young Adults Haven't Warmed Up to Twitter," New Technology Directory, June 2009
• "Study Shows Gen Y Not in Love With Twitter," Web 3.0 Technology, June 2009
• "Twitter Not Top for Gen Y," Bluhalo (UK), June 2009
• "Gen Y Yet to Flock to Twitter," Internet Advertising Bureau (UK), June 2009
• "Social Profile Sites, Mobile Social Networking More Popular Than Twitter Among 18-24 Year Olds," Search Engine Watch, June 2009
• "Study: Young Adults Haven't Warmed Up to Twitter," Cnet News, June 2009
• "Most Young People Use Facebook, Not Twitter," Strategy Eye, June 2009
• "Only 22 Percent of 18-24 Year Olds Use Twitter, But 99 Percent on Social Networking Sites Like Facebook", Dallas Morning News Technology Blog, June 2009
• "Gen Y's Are Not Yet Taking Flight on Twitter," Pitch Engine, June 2009
• "99% of 18-24 Year Olds On Social Media, But Only 22% Use Twitter," Marketing Pilgrim, May 2009

First PMN Study

• "Social Media: Socializing with Gen Y," Target Marketing Magazine, May 2009
• "Social Networking Advertising 'Could Take Off With Intelligence'," Zero Strategy, April 2009
• "Brands Struggling to Reach Younger Gen Y'ers in Social Networks," eMarketing and Commerce, March 2009
• "Emails Miss Mark for Most of Gen Y," Marketing Vox, March 2009
• "48% of Millennials Enlist on Brand/Fan Pages; Here's Why," Marketing Vox, March 2009
• "Study Shows Gen Y Wants More Control in Email Exchanges," Media Post, March 2009
• "Email Continues to Struggle with Relevance," Econsultancy, March 2009
• "Social Network Ads Are Tough Sell to Gen Y Consumers, Study Says," Internet Retailer, March 2009
• , The Social Media Marketing Blog, March 2009
• "Facebook Redesigning Pages, But New Research Suggests Engagement is Low," Marketing Pilgrim, March 2009
• "Facebook to Woo Marketers With Revamped 'Fan Pages'," Cnet News, March 2009
• "Inactive Subscribers 'Should Not Be Removed From Marketing Lists'," Business Strata, March 2009
• , Marketing Charts, March 2009
• "Gen Y is Hard to Reach on Social Networks Too," Econsultancy, March 2009
• "Gen Y's Notice Social Network Ads, Claim Indifference," Search Engine Watch, March 2009
• "Does Paid Social Media Work? Gen Y Remains a Hard Sell," Race Talk Blog, March 2009
• "Social Media 'Requires Subtle Handling By Marketers'," Positive Change (UK), March 2009
• "Business Should Be 'Clever' About Websites," Women in Technology (UK), March 2009
• "Social Networking 'Can Work For Marketers'," Witan Jardins (UK), March 2009